We’re ready to solve problems and elevate your business. Here’s just a snapshot of what’s possible.
Your brand says everything about who you are as a company. It is their first impression of who you are and what you can do, which is why it is so important that your service or product itself also reflects that expectation. There is nothing worse to a consumer than expecting one thing and experiencing a vibe that is completely different than what they thought. That is why the foundation of our branding process is built on learning about you, why your company exists, what makes it awesome, what gets you up in the morning, and where you see it going. We take all that information and craft it into a story your customers can’t help but get excited about.
There’s no denying that you need a really good website which is flawless on mobile, ranks high on Google, and conveys who you are and what you do in the first 30 seconds someone is on your site. Then we take that information and develop the whole blueprint of your site with every page, link, headline, and topic mapped out into a comprehensive wireframe. This is by far the most important step of developing your website and is where our certified user experience training from Nielsen Norman Group comes as a great advantage to you. Once this is exactly as we want the user experience to be, then comes the design phase. This is where your brand visuals come to life and you’ll see exactly what your website is going to look like. From there, it’s development and then we release it out into the world to start working its magic.
Search Engine Optimization is basically how we make sure your site ranks well on Google when people are searching for business like yours. Organic SEO for small businesses is a vital part of creating an avenue for potential clients or customers to find your website. Formulating the correct content, structure and implementation methods will go a long way in setting the foundation your website will need to flourish locally, nationally and beyond. When done correctly, organic SEO strategies for small businesses can maximize your ROI for the long-term. Having a steady stream of organic traffic that you can build on, will allow you to focus your attention on other ways to gain additional clients and marketing your small business properly. Whether we are building your website from the ground up or if you have an existing site that needs some umpf, we have a strategy and a package that works for you.
In addition to great SEO, a necessary component to a great digital marketing campaign is taking advantage of pay-per-click (PPC) ads on Google and other search engines. When someone is trying to find you on Google, especially when they have an immediate need (such as in the home services industry), they are somewhat impatient and will likely jump at the first couple results they get, whether it’s an ad or not. PPC advertising is a great way to bring in highly targeted customers as it is the quickest and one of the most effective ways to gain results instantaneously. When done correctly, PPC campaigns can have a large impact on growing your email list, client base and getting you more recognition then you normally would. Most Google Ad campaigns can work with any budget if the strategy is carefully crafted and executed, which is exactly what we will do for you.
One of the most powerful digital marketing tools is the Facebook advertising platform. Especially for any B2C brand, social advertising is a must-have strategy for brands looking to reach consumers in the places where they spend the most time. Not only will your ads appear in news feeds, stories, and on your own wall, they will also appear on 3rd-party websites in a way that consumers don’t even realize it is a Facebook Ad. Additionally, as everyone who interacts with your ad sees other comments about your brand, it builds on the psychological ideology behind social proof: the concept that we all want to be liked; and we want to do or like what is perceived to be popular or cool. We will generate visually stunning creative as part of your campaign, so you stand out in a way that is meaningful to your brand and drives measurable, accurate results.
There are a couple components to content marketing that are important. The first one, is the strategy of developing new content on your website that is valuable to your customers and allows for more organic SEO entrances to your site. Doing this also begins to position you as a thought leader in your industry, which then creates trust in potential customers. This approach isn’t right for every company, so we will help you determine if this is right for you. The second component of content marketing we offer is email marketing. We can help you connect with your newly engaged customers in a way that keeps them around. Email marketing is super valuable, but your customers are also finicky. Annoy them too much and they’re gone and probably never coming back. What you say to them and when is key to maintaining a healthy list and to developing a solid base of brand advocates.